Sporting A Cause

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Breast Cancer Awareness Month

With half of October gone, the bright colors of autumn are on full display- reds, oranges, yellows and… pink ?

Yes, October is Breast Cancer Awareness Month, when the whole country seems to turn pink in support.

And, with many companies with brands you know well supporting the fight against  breast cancer, it’s confusing to know how much is being donated and to whom.

Consider these national and world wide brands and their pink programs:

Ralph Lauren –  gives 25% of the proceeds from its Pink Pony line of T shirts, (but 100% of the purchase price of the “Live Love” T shirt) to Pink Pony Fund which supports an international network of charities.

IT Cosmetics – for each item of a select cosmetic line sold, IT donates one to Look Good Feel Better which helps women with appearance-related issues.

Olay – gives 100% of proceeds for each sale of pink Olay Regenerist Whip to Bright Pink, an awareness charity for breast and ovarian cancers.

Macy’s – gives a portion of sales from The Pink Shop line to the Breast Cancer Research Foundation.

Gap – donates 10% of select bras sales to the Breast Cancer Research Foundation, up to a maximum of $100,000.

Ford Motor Co. – gives 100% of net proceeds from the sale of its scarves and other accessory items to support transportation needs of breast cancer sufferers.

And on and on –  so many cause-marketing programs with varying charities and donation percentages.

Confused?  Me too!

So if you are looking for a way to support Breast Cancer Awareness Month in a most meaningful way, here is an idea.

Make a pledge to someone who is taking part in the Making Strides of Litchfield County  Walk Against Breast Cancer. It’s happening at White Memorial Conservation Center this Sunday, October 20th (find details below).

Walk members have been collecting donations from folks like you to give directly to the American Cancer Society and its fight against breast cancer.

Or better yet – join the Walk yourself – bring a donation, take a stroll, for the very best of causes.

271,000 people will be diagnosed with breast cancer this year.

41,760 women will die of breast cancer in the US this year.

1 in 8 women are affected by breast cancer in their lifetime.

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